亞洲著名精品百貨連卡佛現招募新晉設計及創意人才成為第九屆創意集結號–The Makers Movement活動的一分子。連卡佛自2015年舉辦第一屆創意集結號，致力發掘及支持不同創意產業和優秀人才，包括時裝、生活時尚、美容以至新媒體内容創作。
連卡佛總裁Andrew Keith表示：「The Makers Movement 為大中華地區以至全球的創意人才提供了一個難得的機會，讓他們可以向我們的團隊、客席評委和顧客展示他們的才華。透過此平台，合作的機遇及經驗豐富的買手指導，展示了連卡佛引領及重新定義奢侈品世界的願景。」
第一輪評審委員將由連卡佛團隊的買手和市場部組成，他們對零售及工藝充滿熱情並且不斷在尋覓人才及商機。在此階段，評委將挑選出12個品牌和創意人才進入決賽。第二輪評審將邀請地區及國際評委，包括著名時裝設計師 Alexander Wang、連卡佛總裁 Andrew Keith、LABELHOOD 創辦人 Tasha Liu、創新精英文化經紀公司 Ella Wong 、小紅書創辦人 Miranda Qu等再從決賽名單挑選出勝出者。連卡佛亦首次邀請公眾投票，12名決賽入圍者的作品將在店內展覽和於lanecrawford.com網上展示並在2020年8月進行公開投票，顧客的意見將更有助選出勝出者。
連卡佛的Creative Call Out活動2015年首辦，旨在培育全球各地的時裝及時尚家品的新秀。通過一系列的活動和數碼平台，連卡佛致力邀請全球新晉設計師和創意人才隨時隨地提交及分享他們的作品和想法。活動亦為女裝、男裝、配飾、美容科技、家品設計師、攝影師、形象指導、作家和多媒體內容創作人等提供一個機會，讓他們向連卡佛的專業團隊展示他們的作品。
參加者亦有機會向行內專家分享他們的設計和想法。成功提交Creative Call Out的申請者將獲得專家的建議和支援。其中包括開展業務需知的法律管理、物流、付款流程、帳戶管理。連卡佛買家亦會提供的專業意見及指導，包括產品開發、定價、顧客見解及設計式樣。勝出者的作品將有機會在店內和線上出售，以及協助他們設計獨家的膠囊系列和項目，並於連卡佛的營銷渠道展示。
連卡佛隸屬亞洲頂尖國際時裝及生活品牌集團The Lane Crawford Joyce Group旗下。集團業務包括高級品牌專門店Joyce；時尚鞋履、手袋及配飾專門店Pedder Group；時裝，美妝，生活零售品牌管理及分銷公司俊思集團。
Lane Crawford, Greater China’s leading iconic luxury department store, is on the look out for emerging talent to be part of The Makers Movement — the ninth chapter in their Creative Call Out series.
The Creative Call Out series was launched by Lane Crawford in 2015 with a commitment to seek out and support the talent of tomorrow across the creative industries. Makers of fashion, lifestyle and beauty collections, as well as content and experiential creators are invited to put themselves into the mix for this exciting and collaborative Creative Call Out — becoming a part of The Makers Movement.
The Call Out has been launched in Lane Crawford’s home cities of Beijing, Shanghai, Chengdu, Hong Kong SAR and globally online on July 7, 2020. This year, instead of hosting a physical event, Lane Crawford is launching a designated digital platform http://www.globalcreativecallout.com where entrants submit a 3-minute video in the first round to pitch to the Lane Crawford internal judging panel.
Andrew Keith, President of Lane Crawford said: “The Makers Movement is an exciting opportunity for creatives within Greater China, and globally, to showcase their talents to our teams, our guest judges and our customers. Providing this platform, along with practical mentorship and commercial opportunities, perfectly aligns with the Lane Crawford ambition to lead the new world of luxury.”
The panel will comprise buyers and marketeers from the Lane Crawford team, all passionate about the craft of retail, and all on the look out for raw talent and commercial opportunities. A total of 12 brands and creatives will be selected as finalists.
The judging panel will see international guest judges including renowned fashion designer Alexander Wang, Andrew Keith, President of Lane Crawford, Tasha Liu from Labelhood fashion incubation community, Ella Wong from Creative Artists Agency, Qu Fang from Red social shopping platform and others on the panel, to select the winners from the 12 finalists.
For the first time, Lane Crawford is inviting the public to vote for the winner alongside the judges, as these 12 finalists will be showcased at an exhibition, in store and online, for open voting throughout the month of August 2020.
This customer interaction will help identify the winners, and giving valuable consumer feedback to the participating finalists during the online polling stage.
One winner from each region will be selected to receive a cash prize of HK$(RMB) 100,000 for business development; tailored mentorship which will be based on individual brand or designer’s needs with industry experts and internal teams; committed investment of three consecutive seasons in collections, as well as participations in three brand projects which the winner will receive highlighted support and visibility.
All 12 finalists will be given the opportunity to pitch to be an ongoing brand partner of Lane Crawford at standard commercial terms.
Registration ends on August 12, 2020. The winners will be announced at the end of September, 2020 on lanecrawford.com and on http://www.globalcreativecallout.com.
About the Creative Call Out
Lane Crawford’s Creative Call Out is a pioneering initiative set up in 2015 to nurture the best new talents in fashion and lifestyle around the world. Through a series of events and a digital platform, Lane Crawford extends an ongoing invitation to emerging designers and creatives across the globe to submit and share their work and ideas anytime and anywhere, offering a unique opportunity for brands and designers across Womenswear, Menswear, Accessories, Beauty, Tech and Lifestyle, as well as artistic talent such as photographers, stylists, writers and multimedia content creators, to connect with Lane Crawford’s team of experts and to showcase their work.
As well as the opportunity to share their designs and ideas with a team of top industry professionals, successful submissions to Creative Call Out will receive a selection of exclusive benefits, support and expert advice. These include an onboarding programme that covers legal administration, logistics, payment processes, account management and buyer support; advice and mentorship on subjects such as product development, pricing, customer insights, and styles and silhouettes; and the opportunity for the winners to have their designs stocked at Lane Crawford, both in-store and online, along with help to develop special capsule collections and projects, and exposure through Lane Crawford’s marketing channels.
About Lane Crawford
Founded in 1850, Lane Crawford is an iconic luxury department store with a proud heritage that spans 170 years and has served more than six generations of Chinese and international customers since that time.
Lane Crawford constantly evolves its product offer, experience, and services — adapting to customer expectations of the 21st century, as a global omni-channel fashion and lifestyle retailer.
With seven strategically placed physical stores in landmark city locations across Hong Kong SAR, Beijing, Chengdu and Shanghai, customers are welcomed into a world of more than 560,000 square foot. The curation of own-bought product delivers our customers the ultimate luxury edit across Womenswear, Menswear, Footwear, Accessories, Beauty & Wellbeing, Lifestyle, and Fine Jewellery. These immersive spaces are creatively driven, and the teams are passionate about creating environments that give customers uplifting and unmissable moments of discovery. Throughout the seasons, customers are welcomed into a sensory experience that fuses fashion, design, art & music, whilst always being offered impeccable levels of service.
Lane Crawford is proud to be a luxury leader with a unique model within the region, in a market otherwise dominated by concessions and mono-brands. This model enables Lane Crawford to present its own edit with credibility, authority, and inventiveness. The company’s buying, creative, and marketing teams work directly with their brand partners to create innovative and exclusive programmes that are unique and relevant for the Greater China market.
As an iconic and trusted brand in Greater China and one of the world’s oldest department stores, Lane Crawford is a part of The Lane Crawford Joyce Group, Asia’s premier fashion retail, brand management and distribution group, which also includes cutting-edge fashion boutique Joyce; fashion footwear, handbags and accessories specialist Pedder Group; and fashion, beauty, and lifestyle brand management and distribution business ImagineX Group.