國際運動品牌PUMA聯同時尚名模影星卡拉迪樂芬妮 (Cara Delevingne) 共同創作全新環保瑜伽系列-Exhale。PUMA 團隊設計Exhale Collection時,以可持續性為大前提,特意選取環保物料,例如最少70% 重用的聚酯纖維,以及全面抵消所有不可避免的排放。此系列專為希望擁有正念自省的瑜伽修練者而設,不論靈性、精神上及環保意識,而且絕對不會影響運動功能。系列包括高腰緊身運動褲、運動型內studio bra、針織披肩、緊身上衣、男朋友款式加大襯衣、緊身衣、運動褲,全部產品均統一以中性色系示人。

Cara表示:「瑜伽是我最有熱誠的其中一項活動,且深深正面地影響我的生命。當PUMA找我商討共同設計瑜伽產品系列的時候,我感到非常興奮。我們雙方也十分重視環保,因此設計這個系列時,我們盡量把對環境的影響減到最低。這樣也為我們的各方面帶來建設性影響,包括身心靈及日常訓練當中,為我們謄出空間追尋平和及安寧,尤如純粹簡單呼吸exhale般。」

PUMA 承諾將會竭盡一切減低對環境的影響,秉承品牌 “Forever Better” 的宗旨。這正是 Cara 跟PUMA 合作的原因,一次過結合她的人生中兩件最重要的事情 -瑜伽與環保。

為了抵消所有不可避免的排放,PUMA 聯同提供碳中和、環保能源及用水管理服務的業界領航組織 First Climate 合作,購買信用額資助小型沼氣工廠的興建,幫助偏遠地區的能源供應,取代木材或煤炭這些傳統燃料。PUMA 及 Cara 的Exhale 瑜伽系列將於 2 月16 日起在PUMA網店、PUMA 專門店及指定零
售商在香港發售。

Global sports brand PUMA and international model, actress, and activist Cara Delevingne have co-created Exhale, a new eco-conscious yoga collection. When designing the Exhale Collection, PUMA made thoughtful decisions around sustainability by using eco-conscious materials, such as at least 70% recycled polyester, and by fully offsetting any unavoidable emissions. The collection is made for those who want to make a more mindful space –spiritually, mentally, and environmentally, without losing any performance benefits. It includes a high waist full tight, studio bra, knit cover up, crop top, boyfriend-inspired tee, leotard, and a jogger – all in a neutral color palette.

“Yoga is one of my biggest passions, it has impacted my life in such a positive way. When PUMA approached me about partnering to create a yoga line, I was thrilled. We both are very focused on the environment, that is why it was important to design a collection with minimal impact,” said Cara. “This creates a more meaningful impact on our mind, body, and practice; allowing us space for peace and tranquility to simply exhale.” PUMA is committed to reducing its environmental impact and live up to its code of being “Forever Better”. That is why Cara decided to partner with PUMA to create a performance collection that would combine two of her biggest passions –yoga and the environment.

To offset any unavoidable emissions, PUMA partnered with First Climate, a leading provider of services relating to carbon neutrality, green energy, and water management to purchase credits toward the construction of small sized biogas plants for rural energy supply, which is used to replace conventional fuels like firewood or coal. PUMA and Cara’s yoga Exhale Collection will be available starting February 16th, on PUMA, PUMA Stores, and selected retailers in Hong Kong.

銷售點

PUMA 旗艦店 銅鑼灣Fashion Walk 京士頓街9 號地下及1 樓F 號鋪 電話: 2336 8783
PUMA 專門店 九龍塘達之路80 號又一城商場L1-06 號舖 電話: 2246 9382
尖沙咀梳士巴利道18 號K11 MUSEA 3 樓304A 號舖 電話: 2322 0228

Point of Sale

PUMA Flagship Shop F, G/F and 1/F, 9 Kingston Street, Fashion Walk, Causeway Bay Tel: 2336 8783
PUMA Stores Shop L1-06, Festival Walk , 80 Tat Chee Avenue, Kowloon Tong Tel: 2246 9382
Shop 304A, 3F, K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui Tel: 2322 0228