Coach再次與品牌男士系列代言人、演員兼製作人Michael B. Jordan合作,推出「BLUE THE GREAT:The Art of Collaboration」系列。該膠囊系列 (capsule collection) 由Coach、Jordan與洛杉磯藝術畫家Blue the Great合作,以Coach經典元素為設計底色,將品牌核心價值中的包容態度運用藝術的手法於作品中重塑呈現,傳遞與Jordan和Blue兩位藝術家的真摯友情,以及Coach對藝術創意群體的人文關懷。

Coach x Michael B. Jordan「BLUE THE GREAT:The Art of Collaboration」系列靈感源於Jordan的時尚態度與Blue the Great鮮明的當代藝術風格。本次合作系列將品牌精湛工藝與街頭運動元素結合,更將Coach經典Signature和小恐龍Rexy與Blue the Great獨具特色的木乃伊包裹大膽碰撞融合,帶來充滿真實態度的街頭風格。同時,運用100%回收材料製成的手提袋也體現著品牌對於可持續發展的責任和使命。該系列包括成衣、鞋履、手袋與配飾,並限量發售。

Coach x Michael B Jordan Charter Backpack in Mummified Signature Canvas HK$6,250

是次系列廣告由與Coach多次合作的攝影師Shaniqwa Jarvis拍攝,並由Jordan、Blue與好友們共同演繹。將原本的私人工作室重新定義,打造為開放式畫廊,展現人與人之間真實情感的交流。同時,本次廣告延續了紐約和品牌包容、樂觀的態度與對藝術創意群體的關注,通過短片為才華出眾、充滿無限潛能的藝術家們的發聲。

Coach introduces Coach x Michael B. Jordan, its next collaboration with actor, producer and Coach men’s ambassador Michael B. Jordan. The capsule collection, titled ‘Blue the Great: The Art of Collaboration’is a partnership between Coach, Jordan and his friend, LA-based artist and painter Blue the Great. The collection and campaign recontextualize inclusivity in art—using the house’s heritage as a canvas to spotlight the importance of collaboration and friendship amongst the two artists––and the creative community at large.

Inspired by Jordan’s personal approach to style and Blue’s contemporary take on art, the all-gender collection of ready-to-wear, footwear, bags and accessories combines the house’s heritage in craftsmanship with sportswear and streetwear in a limited edition drop. It features Coach’s iconic codes—Signature and Rexy—updated with Blue’s trademark mummy-wrapped art, as well as a tote crafted of 100 percent recycled materials.

Coach x Michael B Jordan Charter Pouch in Mummified Signature Canvas with Rexy HK$2,800

To introduce the collection, Coach will release a campaign photographed by frequent Coach collaborator Shaniqwa Jarvis. Featuring portraits of Jordan, Blue and friends, Khat and Frank Brim (beauty and lifestyle influencers), Lindsay Dawn (artist) and Tori Kirihara (artist) in an “open door” art gallery, the story repositions this traditionally exclusive place as a venue for collaboration and authentic connection. Inspired by the inclusive and optimistic spirit of New York and Coach, the campaign continues the house’s tradition of spotlighting the voices of up-and-coming and under-represented artists in its storytelling.